As Sr. Social Media Manager for World of Tanks, Ralph led social media campaigns that reached millions of players, generating over 164.3 million impressions. He managed accounts across TikTok, Facebook, Instagram, Twitter (X), YouTube, and Telegram in 8 languages, growing followers by 121K and boosting engagement. Ralph optimized processes with budget-friendly tools, created engaging content, and collaborated with global teams to launch messaging for game updates and events. His efforts drove increased visibility, engagement, and team efficiency.
Client: Wargaming
Role: Marketing and Strategy, Social Media Campaigns
Category: Social Media
Date: 2022-2025
Key Highlights
Increased followers by over 309.5 thousand
Generated 164.4 million views and impressions
Achieved 4.4 million engagements
Led multiple high-profile social media campaigns in collaboration with third-party IPs
Global Audience Management
During his time at World of Tanks, Ralph helped craft content for a global audience of over 3 million followers. In that role, he managed 15 social media accounts across 8 different languages. He worked on localizing posts and creating content tailored to each specific market, enhancing audience engagement in key regions.
Visual Content Production
As a marketing professional, Ralph is skilled in both graphic and video editing software. Throughout his career, he has created hundreds of compelling videos and images for use across various social media platforms. His toolkit includes Photoshop, Illustrator, InDesign, Premiere, After Effects, and Canva.
DATA AND ANALYTICS
Ralph is experienced in compiling and analyzing data to track performance and ROI for marketing and social media initiatives. Throughout his career, he has consistently produced clear, easy-to-understand reports for leadership teams and the C-suite, highlighting actionable insights to drive improved performance.
Platform Management
Ralph has extensive knowledge and experience managing multiple social media platforms with varying levels of complexity to launch campaigns in collaboration with internal and external partners. The platforms he has worked with include Facebook, Instagram, X (formerly Twitter), YouTube, TikTok, Telegram, and LinkedIn.
Social Media Development
Ralph grew World of Tanks platforms by developing engaging social media content that aligned with current trends, capturing the attention of the game's massive global audience. He crafted strategic social media plans that boosted impressions and engagement, driving meaningful connections with players. By staying ahead of trends and creating shareable content, he significantly increased the brand's visibility and engagement across multiple platforms.
Social Media Samples
