At Hi-Rez Studios, our marketing lead, Ralph, helped shape the brand and grow Rogue Company through smart campaigns and big-name partnerships with The Walking Dead, Rambo, and more. They fine-tuned multi-channel marketing, worked closely with PlayStation and Xbox, and led a team to boost player engagement, retention, and revenue.
Client: Hi-Rez Studios (in partnerships with The Walking Dead, Rambo, and more)
Role: Marketing and Strategy
Category: Branding
Date: 2022-2025
Developing The Brand
Our marketing lead developed the brand and crafted a go-to-market strategy for a free-to-play shooter, focusing on maximizing reach and visibility with a lean budget. By leveraging targeted marketing campaigns, strategic partnerships, and organic community engagement, he successfully boosted the game's presence in the competitive market. He also cultivated third-party partnerships to generate organic earned media, amplifying the game’s exposure without additional spend. This approach balanced cost-effective tactics with creative, high-impact initiatives to attract and retain players while driving brand awareness.
Rogue Company
