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At Hi-Rez Studios, our marketing lead, Ralph, helped shape the brand and grow Rogue Company through smart campaigns and big-name partnerships with The Walking Dead, Rambo, and more. They fine-tuned multi-channel marketing, worked closely with PlayStation and Xbox, and led a team to boost player engagement, retention, and revenue.

Vintas Member: Ralph Pineda

Client: Hi-Rez Studios (in partnerships with The Walking Dead, Rambo, and more)

Role: Marketing and Strategy

Category: Branding

Date: 2022-2025

The Walking Dead

Walking Dead and Rogue Company collaboration. Worked with external partners as GLOW PRODUCTIONS to develop a cinematic trailer and key art for the update's release.

Elite Key Art

Rogue Company Elite Key Art. Used modular concept to allow removal or replacement of weapons and character designs to adhere to mobile storefront restrictions.

Doll Face Dahlia

Developed a key art to promote the sale of the Doll Face Dahlia skin for one of Rogue Company's more popular characters.

Rambo

Rambo collaboration working with partners at Lionsgate to adhere to key brand specifications.

Mad Mercenaries

Key art for the Mad Mercenaries update promoting the key chase skins in the Battle Pass.

Neochrome Update

Developed key art for Rogue Company's Neochrome update, highlight the chase skin in the battle pass.

Developing The Brand

Our marketing lead developed the brand and crafted a go-to-market strategy for a free-to-play shooter, focusing on maximizing reach and visibility with a lean budget. By leveraging targeted marketing campaigns, strategic partnerships, and organic community engagement, he successfully boosted the game's presence in the competitive market. He also cultivated third-party partnerships to generate organic earned media, amplifying the game’s exposure without additional spend. This approach balanced cost-effective tactics with creative, high-impact initiatives to attract and retain players while driving brand awareness.
RogueCompany_Marquee2
RogueCompany_Marquee2

ROGUE COMPANY 1.0 CINEMATIC

Ralph crafted the creative brief and collaborated closely with our third-party partners, GLOW Production, to produce the 1.0 launch cinematic for the game. The cinematic was very well received by Rogue Company players and garnered widespread press coverage from top gaming publications.

ROGUE COMPANY X THE WALKING DEAD

Ralph worked closely with cinematic partners and Skybound Entertainment to seamlessly capture the essence of The Walking Dead comic books for the cross-promotion cinematic. The collaboration resulted in a compelling video that resonated deeply with fans and stayed true to the iconic style of the comics.

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