Madam Nexa was born from the artistic soul of Oksana Nedavniaya, a designer captivated by color, elegance, sensuality, and the timeless beauty of the feminine form.
Raised in Moscow, Oksana’s earliest discipline was music—a classical pianist shaped by precision and passion. She trained at the prestigious Gnessin State Musical College, graduating with high distinction in 1999. Yet, even as her fingers glided across the keys, her heart was drawn to another form of expression. In the quiet moments between musical phrases, she filled sketchbooks with visions of medieval princesses, Disney heroines, and intricate embroidery designs—each stroke a whisper of the future she longed for.
The enchanting worlds of Vasnetsov and Bilibin stirred something deep within her—a love for the ornate, the magical, the artful storytelling woven into every brushstroke. A career in visual arts felt as distant as the fairy tales she adored, but she made herself a promise: she would follow her heart.
That promise became a reality when she reunited with her mother and sister under California’s golden skies. With a world of possibility now within reach, Madam Nexa was born—a brand that transforms dreams into artistry, where every design is a love letter to elegance, fantasy, and the undeniable power of femininity.
Client: Madam Nexa
Role: Branding and Identity, Logo Design
Date: 2025
The Logo
Oksana began creating the Madam Nexa dolls as a deeply personal journey of healing. Honoring this experience, we can highlight the dolls as a tribute to her resilience and transformation. Symbolically, the “two faces” represent the integration of opposing aspects of oneself—the wounded and the healed—signifying a process of embracing both pain and renewal, ultimately fostering personal growth and wholeness.
Brand Traits and Tone
Madam Nexa is where elegance meets enchantment, weaving timeless artistry into every design. Rooted in classical discipline and inspired by the ethereal beauty of history and folklore, the brand is a celebration of femininity, sensuality, and exquisite craftsmanship.
Visual Identity
For the brand’s visual identity, the ornate custom logotype can be inspired by her world map, grounding the design in her unique perspective and artistic vision.
Color Guide
The chosen color palette—deep indigo and gold—reflects this journey. Deep indigo evokes depth, wisdom, and introspection, reinforcing the theme of self-discovery and healing. Gold symbolizes strength, enlightenment, and transformation, adding a sense of refinement and resilience to the brand’s presence. Together, these colors create a sophisticated, luxe, and meaningful identity, mirroring the essence of Madam Nexa.
