Sharon leads marketing and creative initiatives by drawing on her extensive experience and knowledge from decades working in media, marketing and communications for EUE/Screen Gems Ltd. Sharon led the marketing strategy for EUE/Screen Gems Ltd.’s launch of stages in Wilmington, NC; the opening and expansion of the Atlanta studio complex; and marketing initiatives that helped lead blockbusters like “Stranger Things” and “Iron Man 3” to EUE/Screen Gems. With EUE/Documentaries, Sharon is an Executive Producer of “Jule Campbell: The Sunshine Issue,” a documentary that turns the spotlight on the fashion editor’s groundbreaking work as the founding editor of Sports Illustrated Swimsuit.
Client: EUE Documentaries
Role: Logo Designer
Category: Branding
Date: 2024
Developing The Brand
Our marketing lead developed the brand and crafted a go-to-market strategy for a free-to-play shooter, focusing on maximizing reach and visibility with a lean budget. By leveraging targeted marketing campaigns, strategic partnerships, and organic community engagement, he successfully boosted the game's presence in the competitive market. He also cultivated third-party partnerships to generate organic earned media, amplifying the game’s exposure without additional spend. This approach balanced cost-effective tactics with creative, high-impact initiatives to attract and retain players while driving brand awareness.
